AGR is building a strong partner ecosystem across ERP IT integration and consulting companies, vertical ERP providers and ERP vendors. We’re looking for a Partner Marketing Manager to establish and scale our partner marketing motion, driving new partner acquisition, growth of existing partners, and collective co-marketing activities.
Reporting directly to the VP Growth & Marketing, this role is designed for a strategic yet hands-on marketer: someone with proven partner marketing expertise in B2B, including exceptional communication skills and executional discipline. Success is measured by growth, partner-driven pipeline creation, and overall growth of our partner ecosystem.
Responsibilities
· Define and execute the partner marketing strategy across AGR ecosystem (ERP vendors, ERP integration/consulting partners, vertical ERP providers)
· Lead co-marketing initiatives with key partners, including collaboration announcements and joint go-to-market campaigns
· Translate AGR’s global demand marketing programs into partner-ready campaigns and assets
· Create partner-specific content to enable partners selling AGR to B2B companies
· Drive demand generation initiatives focused on recruiting new, high-quality partners
· Own and scale the affiliate partner program
· Collaborate with strategic partners on co-hosted events, webinars, and curated experiences
· Lead and execute event strategy supporting both new partner acquisition and co-selling with existing partners
Main requirements
· 3-5 years of experience in B2B partner or ecosystem marketing role, ideally in SaaS or ERP technology
· Strong understanding of how retail, wholesale or manufacturing companies buy software solutions
· Proven ability to drive demand and pipeline through partner-led initiatives
· Comfortable working cross-functionally with Partnerships, Sales, and Marketing
· Hands-on, execution-focused mindset with clear ownership
· Strong organizational and time management skills, with the ability to manage multiple tasks and priorities effectively
· Resilient and persistent in the face of challenges, with a positive attitude and a determination to succeed.
· Experience with CRM software (e.g., HubSpot) and other sales tools is a plus.
Practical Conditions Regarding the Job
· The job is based in the Porto, Portugal
· Global responsibility
· Some travelling is required (mainly to UK, Denmark, and Iceland)